Posts

BRANDING: WHAT IS A BRAND

Image
Introduction In the era of startups, micro-enterprises and personal projects, knowing the principles of marketing and above all branding can make a real difference. In the previous article we talked about positioning and how this can be influenced by the strength of a brand.   When we talk about brands, exactly, what are we talking about? When it comes to business communication, we need to understand the importance that the brand has for a company. Let's say that the Anglo-Saxon term “brand” can be translated into brand. But be careful, we are not talking about an image, a brand or a logo. Let's not even talk about the name of the company (in fact a company can have multiple brands), so what is the brand? The brand: Identity card of a brand A brand is not just a word, it is more like a " famous person" ... The brand has a certain physical appearance, conveys a certain  image , has its own  identity,  lives by values and enjoys a certain notoriety. Just like a person,

Details to be considered in logo design

Image
Simplicity First of all, the logo should be plain. Complex, crowded and disorganized logo designs do not attract attention, but rather distract. Color Logos that use too much color make it difficult to remember because they confuse the perception. Using less colors provides an advantage as it will reduce the cost. Maximum 2 or 3 colors should be used in the logos. Rates Since the logo will be used in different sizes in every area where it will be used, it should have a ratio that will look good in every size. The logo should be fixed by proportions, not by size. Typefaces (Typography) Different fonts and styles can be used when preparing a logo. However, if both the writing balance and the letter style are not suitable for the sector that the company or brand serves, it can create bad effects. Application A logo should be designed according to the application areas. There may be huge difficulties in using the logo that is designed without considering the application areas and technique

IMPORTANCE OF BRANDING

Image
Branding; It is a general concept given to the process of gaining identity and status for a product, company, person or organization. What is necessary for a product or organization to take its place in the current market is the name, and therefore the brand. All of the design process such as logo works and image works are to lay the groundwork for corporate identity and complete the branding process of the product / organization. In order to have a solid place in the market and reach the target audience, a systematic branding should be done. The logo that will represent the product, the newsletters to introduce the company, all the visual works that will have a place in the perception of the target audience include the steps to be taken in the way of branding. In all the projects I have done and participated in, I carry out special studies for the company and the product in order to ensure that the branding process is quality and result-oriented. These special studies; It could be a l

Mistakes To Avoid When Designing A Logo

Image
  Designing a logo is not a child’s play, it is a specialized aspect of proper marketing of a business. It can be called a picture ID of a business. As not all the new businessmen can afford to pay for business Logo Company in USA they must know about the mistakes that they should not let their logo designer make. There is a large number of new businessmen who in efforts to save money either hire the freelancers or the amateur logo designers for designing their business logo. The following are some of the mistakes that business Logo Company in USA would never make while designing the business logos. Using fancy fonts In order to tell the client that they are experts in their field a lot of new logo designers make the mistake of over doing a lot of things. The use of difficult to read font is one of the things that the new logo designers do quite often. An effective logo has to be simple bold and clear. So, when you hire a logo designer make sure that he knows his work well and a

How To Conceive Impactful Logos

Image
  When it is about logo designing, there is no hard and fast rule following which one can create the business logos that can guarantee worldwide recognition and success. When the logo designers brainstorm the logo designing ideas they might come up with some brilliant ideas that could help change the future of your business. Thinking about the original and unique logo design ideas is quite a challenging job. There is a lot of homework that needs to be done before designing a logo design for a business. The following are some of the steps that could help a logo designer come up with brilliant business logo design ideas. Arrange A Meeting With The Business Owner Before you sit back to design a company logo you should fix a meeting with the business owner. In many cases the business name or the type of a business has a background that should reflect in a logo design, it is only possible when you know the type and nature of business for which you are asked to design a logo. In the mark

QUALITIES OF A GOOD LOGO

Image
  A few decades back the business logos were not as mandatory as they have become now. Today, each new business that wants to survive in the market and make a place for itself has to have a logo designed that could represent his business on global level. As logo designing is a specialized field it should be done by  Business logo Design Experts in USA. The following are some of the qualities that a good logo should possess in order to get your business recognized globally. Relevance A logo design is a pictorial identity of a business and it should be a true reflection of the products and services that a business has to offer. There are many people who do not take the logo designing as a specialized task and try to do it themselves and end up in making a logo that does not connect the customer with the type of business that it represents. The irrelevant logos are very harmful for the business. In order to be in safer side a small business owner should hire  Business logo Design Ex

Understanding different types of Business logos

Image
  The business of today needs a well- designed logo to get its message across all the boundaries. Among the whole lot of businessmen out there only a few are able to understand the significance of a logo that is able to communicate your message to public. Those who understand the importance of a logo for marketing of a business hire the best business logo designers in USA and the see the results for themselves. There are several different types of logos that are made according to the client’s preferences and the nature of business. The expert Business logo designers in USA do have complete knowledge of the type of logos that suit certain types of business but the common man including the businessmen that are new to the world of business do not know about the type of logo that may suit their business. The following is a brief introduction to some of the types of logo that you see around you but seldom notice.   Typed or text Logos Typed of text based logos are the most common typ