Details to be considered in logo design

Simplicity

First of all, the logo should be plain. Complex, crowded and disorganized logo designs do not attract attention, but rather distract.


Color

Logos that use too much color make it difficult to remember because they confuse the perception. Using less colors provides an advantage as it will reduce the cost. Maximum 2 or 3 colors should be used in the logos.


Rates

Since the logo will be used in different sizes in every area where it will be used, it should have a ratio that will look good in every size. The logo should be fixed by proportions, not by size.


Typefaces (Typography)

Different fonts and styles can be used when preparing a logo. However, if both the writing balance and the letter style are not suitable for the sector that the company or brand serves, it can create bad effects.


Application

A logo should be designed according to the application areas. There may be huge difficulties in using the logo that is designed without considering the application areas and techniques.


Originality

It is the most important detail when designing. The logo should describe the company / brand it represents and the sector well. Each sector has integrated colors and symbols. Therefore, the designed logo should not reminiscent of the competitors' logo.


A Professional Logo Makes Brand Image Valuable

A distinctive and professional logo helps brands compete with other companies. In addition, the logo makes it easy to reflect the company's brand goal and core values. Unprofessional logos can cause companies to lose a lot of customers.


Why Is Logo Design So Important For Companies?

A brand logo means more than just visually. A logo is indispensable to promote your name. For example; when we think of Apple, we think of half an apple, and when we think of Nike, we think of a single tick. This is very important for companies.

While owner-made logos are fairly common for start-up companies, an international company definitely hires a graphic designer for it. Logos called Logo Big Bang are considered Vintage Logo Design Experts in USA very high quality and valuable by graphic designers. 

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