IMPORTANCE OF BRANDING

Branding; It is a general concept given to the process of gaining identity and status for a product, company, person or organization. What is necessary for a product or organization to take its place in the current market is the name, and therefore the brand. All of the design process such as logo works and image works are to lay the groundwork for corporate identity and complete the branding process of the product / organization.

In order to have a solid place in the market and reach the target audience, a systematic branding should be done. The logo that will represent the product, the newsletters to introduce the company, all the visual works that will have a place in the perception of the target audience include the steps to be taken in the way of branding. In all the projects I have done and participated in, I carry out special studies for the company and the product in order to ensure that the branding process is quality and result-oriented. These special studies; It could be a logo, slogan, advertising jingle, specialty packaging products, or a company ritual. When we examine the world brands, it is possible to see names that have managed to become brands with only one color and one graphic. Well, is branding that easy? Of course not. Sometimes it is possible to become a brand with just a slogan, but until this stage, many important processes that consumers see or do not see are carried out by the company with P&R studies. It is never enough to just create a solid logo or create an impressive commercial to create a brand. Ideas and practices are what fill all of these and bring them to the desired level. Every idea created, every work put into practice leaves different effects on consumers. Social responsibility projects, charity activities, special campaigns for the target audience and even the brand's attitude towards the environment and sectorial developments in the world can directly affect the brand process. It is never enough to just create a solid logo Vintage Logo Design or create an impressive commercial to create a brand. Ideas and practices are what fill all of these and bring them to the desired level. Every idea created, every work put into practice leaves different effects on consumers. Social responsibility projects, charity activities, special campaigns for the target audience and even the brand's attitude towards the environment and sectorial developments in the world can directly affect the brand process. It is never enough to just create a solid logo or create an impressive commercial to create a brand. Ideas and practices are what fill all of these and bring them to the desired level. Every idea created, every work put into practice leaves different effects on consumers. Social responsibility projects, charity activities, special campaigns for the target audience and even the brand's attitude towards the environment and sectorial developments in the world can directly affect the brand process.

The most important effect of branding on consumers lies in creating a beneficial product = brand product perception. People sweat to buy the product they need from a brand they know. In this sense, the logo and promotions, which are the visual face of the brand, are important. With simple and catchy logos, it is possible to find a place in the memory of consumers more easily in the branding process.