LOGO Design Hill

Introduction In the era of startups, micro-enterprises and personal projects, knowing the principles of marketing and above all branding can make a real difference. In the previous article we talked about positioning and how this can be influenced by the strength of a brand.   When we talk about brands, exactly, what are we talking about? When it comes to business communication, we need to understand the importance that the brand has for a company. Let's say that the Anglo-Saxon term “brand” can be translated into brand. But be careful, we are not talking about an image, a brand or a logo. Let's not even talk about the name of the company (in fact a company can have multiple brands), so what is the brand? The brand: Identity card of a brand A brand is not just a word, it is more like a " famous person" ... The brand has a certain physical appearance, conveys a certain  image , has its own  identity,  lives by values and enjoys a certain notoriety. Just like a pe...

Simplicity First of all, the logo should be plain. Complex, crowded and disorganized logo designs do not attract attention, but rather distract. Color Logos that use too much color make it difficult to remember because they confuse the perception. Using less colors provides an advantage as it will reduce the cost. Maximum 2 or 3 colors should be used in the logos. Rates Since the logo will be used in different sizes in every area where it will be used, it should have a ratio that will look good in every size. The logo should be fixed by proportions, not by size. Typefaces (Typography) Different fonts and styles can be used when preparing a logo. However, if both the writing balance and the letter style are not suitable for the sector that the company or brand serves, it can create bad effects. Application A logo should be designed according to the application areas. There may be huge difficulties in using the logo that is designed without considering the application areas and technique...

Branding; It is a general concept given to the process of gaining identity and status for a product, company, person or organization. What is necessary for a product or organization to take its place in the current market is the name, and therefore the brand. All of the design process such as logo works and image works are to lay the groundwork for corporate identity and complete the branding process of the product / organization. In order to have a solid place in the market and reach the target audience, a systematic branding should be done. The logo that will represent the product, the newsletters to introduce the company, all the visual works that will have a place in the perception of the target audience include the steps to be taken in the way of branding. In all the projects I have done and participated in, I carry out special studies for the company and the product in order to ensure that the branding process is quality and result-oriented. These special studies; It could be a l...